Acquisition costs rise every year. The stores that keep growing are the ones that fixed conversion and repeat purchase instead of buying more traffic.
What usually brings you here
Most stores we look at are trying to solve a conversion problem by spending more on ads. Traffic goes up, revenue goes up a little, margin goes down, and the underlying rate never moves. It is the most expensive way to run a store.
Meanwhile the list they already own sits unused. Past customers are the cheapest revenue available and the least worked, usually because nobody set up the sequences and nobody is measuring what they would produce.
Tracking is the third piece and it quietly breaks everything. Since iOS privacy changes, browser-side pixels undercount badly, so the platform optimises against partial data and the reports disagree with the bank account.
What we run
Paid media held to a ROAS target
Search, Shopping and paid social run against a return target you set, with the Merchant Centre feed cleaned first because feed quality decides Shopping performance more than bidding does.
Conversion work on the leaking pages
Product page and checkout friction found through session review and heatmaps, then tested properly. A rate improvement compounds across every rupee you already spend, which is why it comes before a budget increase.
Retention on WhatsApp and email
Welcome, abandoned cart, browse recovery, replenishment timed to your actual product cycle, and win-back. Revenue attributed per journey so you can see which ones earn their place.
Creative at the volume paid media needs
Shoots planned to produce a month of assets in a day, cut for every placement and aspect ratio. Creative fatigue is the real ceiling on scaling paid social, not budget.
On the record
We have run search, paid media and retention work for consumer brands including Sunrise Ayurveda, FitCarbs and SoulsMantra.
The questions that come up
What ROAS should we expect?
It depends on margin, price point and how much of your demand is existing rather than created, so anyone quoting a number before seeing your figures is guessing. We work backward from your contribution margin to what a sustainable target actually is, which is occasionally lower than what you have been told to expect.
Our reported ROAS does not match our bank account. Why?
Almost always attribution. Browser pixels undercount since the iOS changes, and platforms also claim credit for purchases that would have happened anyway. Server-side tracking plus a blended view against actual revenue gets you a number you can trust.
Should we be on marketplaces as well?
Often yes, though it is a separate discipline with its own economics, and the margin is materially worse. We will tell you where it makes sense as a volume channel and where it just trains your customers to buy from someone else.
Can you fix a slow store?
We can diagnose it and tell you exactly what is costing you conversions, and speed work often recovers more than a campaign change would. The rebuild itself is Blulink Developments, and we hand you across.