Storefronts that lift average order value without flattening the brand, on Shopify or built custom when the brand has outgrown it.
What usually brings you here
Most D2C brands in India end up with a theme, twelve apps and a load time that quietly costs them a chunk of their paid traffic. Each app solved a problem; together they are the problem.
The brands that break out are the ones whose storefront looks like nobody else's and whose checkout does not fight the customer. That is a build decision, not a plugin decision.
What we build
Custom Shopify builds
Themes written from scratch to your brand, with only the apps that earn their place, tuned so the product page and checkout convert rather than merely function.
Headless and Hydrogen
When the brand experience matters more than the theme allows, we build headless with Shopify behind it, keeping the admin your team already knows.
Subscriptions, bundles and B2B
The commercial mechanics that lift order value: subscriptions, bundles, quantity breaks and separate B2B pricing for wholesale buyers.
WhatsApp commerce and recovery
Catalogue, order updates and cart recovery on the channel Indian customers actually answer, wired to your store rather than run by hand.
On the record
Commerce work includes JoolKart in jewellery, Ruchi Harvest in food, and InstaCrysta on WhatsApp commerce, alongside broader storefront builds.
The questions that come up
Should we be on Shopify or fully custom?
Shopify, in most cases. It handles payments, tax and logistics integrations you do not want to maintain. We go custom or headless when the brand experience genuinely cannot be delivered inside a theme, and we will tell you honestly which side you fall on.
Can you fix a slow store without rebuilding it?
Often yes. A speed and app audit frequently recovers most of the loss by removing what is not earning its keep. If a rebuild is the real answer we say so, including when the audit is the cheaper piece of work.
Do you handle the WhatsApp side?
Yes, on the official Business API: catalogue, order updates, broadcasts and cart recovery, built as part of the commerce system rather than bolted on by a separate vendor.