Paid media, search, brand and retention marketing for Indian businesses, run from Delhi for clients across the country and a few outside it.
What we actually see in India
Indian paid media is cheap by global standards and getting less so every year, which means the advantage has moved from buying attention to converting it. Landing pages, creative volume and follow-up now decide accounts that used to be decided by budget.
The other shift is where people search. A growing share of research now happens inside ChatGPT, Perplexity and Google AI answers, which never produce a click at all. Being cited inside the answer is becoming its own discipline, and it is one most competitors are not working on yet.
The work that matters most in India
Performance Marketing
Every campaign runs against a cost per acquisition agreed in advance, with the landing page and tracking treated as part of the campaign.
SEO + GEO
Search still compounds, and generative engine work is the part of it almost nobody is doing properly yet.
WhatsApp & CRM Marketing
India is a WhatsApp-first market, and the official API turns that into a measurable channel rather than a phone full of chats.
On the record
We work from Delhi and have been at it since 2023. There is no reseller and no offshore middle layer: the person who takes your brief is the person who runs the account. We work nationally and with a few clients abroad.
Questions we get from India
What does marketing cost in India?
Management is a monthly retainer scaled to account complexity, quoted after a call, and separate from media spend which goes directly to the platforms. Brand and identity projects are quoted as one fixed number against a defined scope.
What is GEO, and is it real yet?
Generative Engine Optimisation is the work of getting cited inside ChatGPT, Perplexity, Claude and Google AI answers rather than only ranking in the blue links. It is real and measurable now, though smaller than search. We do it on our own site as well as for clients, which is a reasonable test of whether it works.
Do you take clients outside India?
Yes, a few. Paid media and search are managed the same way regardless of where the account sits. The practical constraint is time zones for calls, not capability.
Do you also build the website?
Not here. Blulink Marketing does paid media, search, brand, social and CRM. The build side is Blulink Developments, a sibling company under Blulink Labs, and we hand you across directly rather than subcontracting it quietly. Plenty of clients use both, and the two teams talk.