We do not do everything. We do five things, whole. Pick one, pick all five. Either way the target is agreed up front, the accounts are in your name, and the reporting arrives every week whether the news is good or not.
Performance Marketing
Google, Meta, LinkedIn, and the rest of the buy, run against a cost per acquisition you agreed to in advance. Every rupee traceable to something that happened. Search, shopping, paid social, and B2B campaigns built around one target: what a customer is worth to you, and what you are willing to pay to get one. Creative, landing page, and tracking all shipped together, because a campaign is only as good as the page it lands on.
Search & Shopping: Google Ads for people already looking for you. Intent is the cheapest thing you can buy, so we buy it first.
Paid Social: Meta and Instagram for demand you have to create rather than catch. Creative volume is the lever, so we build for volume.
B2B & LinkedIn: Long cycles, small audiences, large deals. Different maths, so a different playbook to consumer buying.
Landing Pages & CRO: The page the ad points at usually costs more than the ad. We build and test it as part of the campaign, not after it.
SEO + GEO
Old-school search optimisation meets Generative Engine Optimisation. Rank in search, and get cited inside the answer engines. Technical audits, schema engineering, content authority, and the new craft of GEO. Making sure ChatGPT, Perplexity, and Gemini name you when it counts, and that Google still does the older, slower, more durable thing underneath.
Technical SEO: Crawl, index, render, link. The plumbing under every ranking that lasts longer than a quarter.
Content Authority: Experience-led editorial content. Not machine slop. Pieces that earn citations and links on merit.
GEO (Generative Engine Optimisation): The new frontier. Get cited inside ChatGPT, Perplexity, Claude, and Gemini answers.
Local + Maps: Business profile, local schema, citation cleanup, review velocity. The full local kit.
Brand & Identity
Naming, positioning, identity, and the rules that keep them intact. Built as a system your team can run without calling us every time. Brand work that starts with what you sell and who else sells it, not with a moodboard. Positioning first, then the name, then the identity that carries it, then the guidelines that stop it drifting six months in.
Naming & Positioning: What you are, who it is for, and why it is not the other one. Everything else is downstream of getting this right.
Identity Systems: Logo, type, colour, layout, and motion, designed as a system rather than as one mark and some leftovers.
Brand Guidelines: The document that keeps the brand intact after we leave, written for the people who actually use it.
Launch & Rollout: A rebrand nobody sees is a cost. The rollout is planned as its own campaign, with a date and a sequence.
Social, Content & Creative
Social management, editorial content, video, and influencer work, run as one engine so the same idea shows up everywhere in the right accent. Monthly calendars, shoots, edits, and community management. Creative made in enough volume to feed paid media too, because the best performing ad is usually a post that already worked.
Social Media Management: Instagram, LinkedIn, YouTube, and wherever else your people are. Planned, published, and replied to.
Content & Editorial: Long-form writing that carries weight: articles, case studies, newsletters, and the sales collateral in between.
Video & Photo Production: Shoots planned to produce a month of assets in a day, cut for every aspect ratio you need.
Influencer & Community: Creators picked for fit and evidence, briefed properly, and measured against something other than follower count.
WhatsApp & CRM Marketing
Official WhatsApp Business API, email, and lifecycle automation. Retention work, where the margin usually is. Broadcast campaigns, catalogs, and automated journeys on WhatsApp, wired into email and your CRM so a customer is one record rather than four. Built on the official API, so you are not one ban away from losing the channel.
WhatsApp Business API: Verified sender, catalogs, payments, and broadcasts on the official API. The green tick and the deliverability that comes with it.
Lifecycle & Retention: Welcome, abandoned cart, replenishment, win-back. The sequences that run quietly and pay for the rest.
Email & Broadcast: Campaigns that reach the inbox rather than the promotions graveyard, with the technical setup to back it.
CRM & Handover: Chatbots that answer the boring questions and hand a real person the ones that matter, with the CRM kept current.
Operating principles
No outsourcing. The person who takes the brief runs the account.
Weekly reporting, in plain language, including the months that went badly.
Ad accounts, pixels and CRM in your name from the first day.
One bill, one team. No subcontractors, no resellers, no hidden media markup.