Google, Meta, LinkedIn, and the rest of the buy, run against a cost per acquisition you agreed to in advance. Every rupee traceable to something that happened.
Search, shopping, paid social, and B2B campaigns built around one target: what a customer is worth to you, and what you are willing to pay to get one. Creative, landing page, and tracking all shipped together, because a campaign is only as good as the page it lands on.
What you walk away with
A cost per lead you can plan a budget against
Tracking that survives an iOS update
Creative refreshed before it fatigues, not after
A dashboard that answers "is this working" in one look
Inside the practice
Search & Shopping
Google Ads for people already looking for you. Intent is the cheapest thing you can buy, so we buy it first. Includes: Search, Performance Max, and Shopping; Merchant Centre feeds cleaned and mapped; Negative keyword hygiene, monthly; Bidding tied to value, not to clicks. Deliverable: The top of the page when it counts.
Paid Social
Meta and Instagram for demand you have to create rather than catch. Creative volume is the lever, so we build for volume. Includes: Advantage+ and manual campaigns, chosen to fit; Multiple creative angles per audience; Conversions API so events actually land; Retargeting that stops before it nags. Deliverable: Demand where there was none.
B2B & LinkedIn
Long cycles, small audiences, large deals. Different maths, so a different playbook to consumer buying. Includes: Account and job-title targeting; Lead gen forms and conversation ads; CRM-matched audiences; Pipeline reported, not just leads. Deliverable: Meetings with the people who sign.
Landing Pages & CRO
The page the ad points at usually costs more than the ad. We build and test it as part of the campaign, not after it. Includes: Purpose-built pages per campaign; A/B tests run to significance; Form and checkout friction removed; Heatmaps and session review. Deliverable: More customers from the same spend.
How it runs
Understand: a working call, not a discovery document.
Plan: channels, budget and targets on one page before any money moves.
Build: creative, landing pages and tracking, built together.
Approve: nothing runs until you have seen it.
Launch: live and watched, with weekly numbers and every account in your name.
Reported weekly. Spend, leads, cost per lead. Based in Delhi, India, working nationally and with clients abroad.